Marketplace Onboarding and Operations Expert
I help brands and agencies launch, manage, and scale across European marketplaces — including Amazon, bol.com, Douglas, Kaufland, Fnac, Rakuten and selected regional platforms.
I step in when marketplace operations become complex, performance slows down, or senior operational ownership is needed without hiring full-time.
Based in Kuala Lumpur, working daily with European teams and marketplaces.
I bring structure, ownership, and clarity to European marketplace operations, turning fragmented setups into scalable, predictable growth..
I currently manage and support multiple European marketplace setups for brands including Dutch Home Label, Bissell, Loma, Orthex and Fotocadeau.
My work covers:
End-to-end marketplace management
Managing and optimising existing accounts
(assortment, pricing, promotions, stock logic, controlled go-lives)
Marketplace advertising reviews and optimization
Performance analysis and operational improvement
Acting as the operational link between brand teams, agencies, customer service, finance and tech partners
ERP and integrator coordination
Account connections, mappings, issue resolution and multi-account setups
Operational problem-solving (orders, content errors, returns flows, automation challenges)
New marketplace onboarding
Amazon, bol.com, Douglas, Fnac, Rakuten, Kaufland, Praxis, Kruidvat and more
European marketplace expansion strategies

Welcome to TwentyThree Online Limited. I’m Rianne. I work as a senior European marketplace expert, supporting brands with complex marketplace operations by combining clear structure, hands-on execution, and a pragmatic mindset.
I’m known for being reliable, pragmatic and easy to work with.
I enjoy solving complex problems, connecting people and building systems that actually work — while keeping things clear and balanced.
I am comfortable acting as the operational link
between brand teams, agencies, customer service, finance and tech partners.
Practical information:
Location: Kuala Lumpur (remote, EU-focused)
Markets: European marketplaces
Working language: English (fluent), Dutch (native)
Let’s discuss how I can support your European marketplace operations.
